METhodology
We Build and Run Marketing Systems That Deliver
%20(1).svg)
At Santé Global, we build performance-driven marketing systems that generate awareness, engagement, and action. This includes systems-shifting, which delivers market success AND the corresponding organizational change needed to achieve it.
Whether you're looking to drive growth, shift perception, or nurture leads through complex decision cycles, our systems are designed for persistent impact and measurable outcomes, both externally and internally.
Our methodology integrates deep audience insight, sourced from our proprietary research system, impactful creative development, and full-spectrum delivery—all within self-sustaining systems that can scale across time, platforms, and user journeys.
Discovery
Competitive
Community
Audience
Keyword
Backlinks
Channel
Social
SERP/SEO
Strategy
Positioning
Target Profiles/Personas
Right-to-Win
Brand Narrative
Messaging Framework
Brand Playbook
Brand Voice
Visual Style
Content Calendar Pillars
Content
Video
Website Design
Web Content
Social Media
Collateral
Surveys/Quizzes
Podcast
Blogs/Newsletters
Internal Communications
Distribution
Atomization
Communications Playbook
Editorial Calendar
Repurposing Assets
Test & Measure
Discovery
Effective marketing systems begin with truth. Our discovery process maps not just what your audience sees or says, but what they believe, what motivates them, and what stands in their way. Our proprietary intelligence system combines:
AI-powered analytics
Human behavioral research
Cultural analysis to decode the full picture: your audience, your landscape, and your opportunity to lead.
This insight becomes the foundation of every system we build, ensuring relevance, clarity, and resonance at every touchpoint.
Strategy
We turn insight into a strategic operating system that informs how your brand shows up and evolves.
This includes:
Strategic Marketing Programs
Audience architecture and journey mapping
Positioning and Right-to-Win frameworks
Brand narrative development
Messaging frameworks
Strategic content and communications roadmaps
Organizational Change Management
From these building blocks, we define the architecture for your marketing engine: where, when, and how to reach and grow your audience with purpose.
Content and Creative as System Fuel
We design and produce content that is engineered for systems, not just one-off campaigns. Our content and delivery studios produce human-centered, channel-smart assets that move people and drive performance:
Flagship content (“set pieces”) for website, social, email, PR, etc.
Modular content for atomization and repurposing
Always-on storytelling and content pillars
Everything we create connects to your broader system architecture: strategically aligned, audience-informed, and measurable.
Delivery and Optimization as System Control
Once systems are deployed, we don’t walk away—we tune, scale, and optimize. We manage multi-channel distribution and conversion pathways through:
Media planning and buying
Organic + paid social
SEM/SEO/LEO
Email + lead nurture flows
Cross-platform retargeting and engagement
PR amplification
And because every system is trackable, we continuously optimize based on performance data, behavioral signals, and audience feedback, ensuring your system only gets smarter over time.
Amplification & Optimization
Actively promoting and distributing high quality content across multiple channels maximizing its visibility and impact on search engines and users to reach a wider audience, while simultaneously making adjustments to the content itself to improve its performance based on data and user behavior.
