METhodology
an engine for storytelling, delivery, and OPtimization
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The Santé Global discovery process goes straight to the truth about your constituents, their barriers and motivators, perceptions about your company and products, the cultural context and perceptions and realities about your competition.
Our proprietary tool + AI + human behavioral analysts drive deep and quantitatively valid intelligence related to the behavior, motivations and intent of our clients constituents.
We’ve built a better mousetrap for capturing insights, delivering a strategic brand narrative in the most captivating way and distributing it across channels to inspire action.
Discovery
Competitive
Community
Audience
Keyword
Backlinks
Channel
Social
SERP/SEO
Strategy
Positioning
Target Profiles/Personas
Right-to-Win
Brand Narrative
Messaging Framework
Brand Playbook
Brand Voice
Visual Style
Content Calendar Pillars
Content
Video
Website Design
Web Content
Social Media
Collateral
Surveys/Quizzes
Podcast
Blogs/Newsletters
Internal Communications
Distribution
Atomization
Communications Playbook
Editorial Calendar
Repurposing Assets
Test & Measure
Insights
Our proprietary tool quickly reaches right to the heart of constituent's socio-cultural mindset and reveals the stark truth about how they think, feel and talk. About their situational context, about you, about alternatives to you.
Very often, our clients are shocked and remark that they have never seen their customers with such clarity before.
Strategy
Our trained researchers and strategists not only reveal what is happening but why.
We use those insights to develop and frame up a landscape portrait of where you fit in and where your Right to Win lies.
This leads us to a brand narrative that is true to your values and mission but is also a story that is unique and that consumers will permit from you.
Content Development
Our creative talent is not only versed in multidisciplinary execution of messaging but has a nose for strategy and "ways in" and producing engaging content that aligns with our insight discovery work and strategic messaging goals.
We approach client challenges with a wide-open perspective and a human understanding.
We're ready to deploy narrowly or broadly from discovery to the right, human touch creative solution and validation across the environmental, human and social health spaces.
Delivery
Once we develop 'set pieces' of content and launch them widely, we break it down into smaller, more digestible assets, and strategically repurpose those assets across different platforms and formats. This increases the impact of the original content and the return on investment.
Amplification & Optimization
Actively promoting and distributing high quality content across multiple channels maximizing its visibility and impact on search engines and users to reach a wider audience, while simultaneously making adjustments to the content itself to improve its performance based on data and user behavior.
